In a none-too-surprising move, HTC has dropped the price of the HTC U Ultra for a limited time.
The expensive phone is now less so; it's dropped from $749 unlocked to $599, for a total savings of $150. You can snag one on the HTC website if the new figure tempts you.
The chief complaint against the U Ultra is its price, considering you get many of the same features as the HTC 10 for less money. This week's price cut is a sure sign HTC has clued into this reality, too, and hopes to convince shoppers to drop a few (hundred) bucks on its latest handset.
HTC tells us the U Ultra price drop is a US promotion running from today through Sunday, and it looks to be part of a larger spring-themed sale from the phone maker.
As these discounts are only running for a limited time, now is your best chance to grab a new HTC phone without paying full sticker price.