Here we run through the main reasons why you’d buy each iPhone, from the latest iPhone 7 Plus to the diminutive iPhone SE.
The iPhone 7 Plus is Apple’s current flagship and the most expensive phones it sells, but it’s not the only choice as Apple doesn’t remove older phones from its store every time a new one comes out. Instead, it tends to limit the older phones’ storage options and lower the price. Since Apple doesn’t sell what you’d call a ‘mid-range’ phone, its previous flagships tend to sit in this spot.
The iPhone 6S, for example, starts at £499 and the iPhone 6S Plus at £599. Both of these phones saw a reduction when the iPhone 7 was released in 2017.